1. Purpose

The KeyPlayer strategy uses a “Reverse Branding” approach, a simple formula to connect with the interests of the global market to Coaches, Players and Fans who are always looking for simplicity In Every Game.

 

 

2. Identity

The Key Player Identity is a clear message that forms a bond with athletes, announcers and advertisers that explains what the brand represents by triggering a mental image to all the visual KeyPlayer Logos. No other brand can compete with our all inclusive Identity for every KeyPlayer InEveryGame.

 

3. Positioning

The Key Logo is clever, with intelligible tag lines forming a mental picture in the minds of all Athletic demographics; while providing a foundation on which to build brand loyalty that separates the KeyPlayer/InEveryGame Brand from ALL the market clutter.

Solid brand positioning provides the best foundation to ensure all athletes are marketed from a position of Strength under the KeyPlayer/InEveryGame Umbrella. Hearing it, seeing it and Saying our Registered Terms is the validation of clear nonstop brand exposure on  ALL  platforms  generating  a Multi-purchase behavior that will never end.

 

 

4. Content

KeyPlayer/InEveryGame is THE ONLY brand with its own voice; in every form of conversation. KeyPlayer/InEveryGame presents a fresh message. It rises above the noise by projecting a distinctive personality. KeyPlayer/InEveryGame is re-defining the sports conversation and culture, which is essential to take on and take down the out dated branding programs of the past.

Just look at the headlines today in all sporting platforms; they are full of stories about the KeyPlayer/InEveryGame this duplicity and “In Kind” branding is exclusive to the KeyPlayer/InEveryGame brand. In the current global environment, we cannot overstate the importance of making known this embedded messaging which is the core of our brand

 

5. Vision

In the words of Albert Einstein,

“Logic will get you from A to B ...

… but an imaginative vision stays in your mind forever!”

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